Privacy Policy

This Privacy Policy is intended to inform you how the World Diamonds Museum organization protects and uses personal information that is provided or generated when you use Facets of Mankind – the World Diamonds Museum’s services and websites. This Privacy Policy applies to all of the World Diamond Museum websites and social media profiles, including but not limited to a website under the domain and its subdomains, mobile website and mobile Application.

We at Facets of Mankind – the World Diamonds Museum (“WDM”, “us”, “we”, or “our”), appreciate your privacy and are committed to ensure that your personal information is used fairly, lawfully, transparently, and only to the extent necessary to carry out our services.

In this Privacy Policy, we inform you how we protect and use personal information that you provide or that is generated when you use our Website, what data we collect,  for what purpose do we collect it, and how we use it. Please take the time to read our Privacy Policy carefully.

We use your data to provide you with our services and improve your user experience when you visit our Website. By using the Website, you agree to the collection and use of information in accordance with this Privacy Policy.

I. Definitions

Unless otherwise defined in this Privacy Policy, terms used in our Terms and Conditions, have the same meanings as in this Privacy Policy.

a. “Website”

Website means the website available at and social media profiles, owned and operated by WDM.

b. “Personal Data”

Personal Data means data about a living individual who can be identified from such data (or from such and in combination with other information, either in our possession or likely to come to our possession).

c. “Processing” or “Using” of information

Processing or Using means an operation which is performed on information, such as, without limitation, collection, recording, organization, structuring, storage, retrieval, disclosure by transmission, dissemination, erasure or destruction.

d. “Usage Data”

Usage Data is data automatically collected by us from your use of the Website or from the Website infrastructure itself (for example, the duration of a page visit) regarding how the Website is accessed and used.

e. “Cookies”

Cookies are text files that are sent to your browser from our Website and stored on your device (computer or mobile device). Cookies help websites to remember information, such as items added to shopping cart; users’ preferences; or users’ browsing activity.

f. “Data Controller”

Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for and the manner in which any personal information is processed.  For the purpose of this Privacy Policy, WDM is a Data Controller of your Personal Data.

g. “Data Processor” or “Service provider”

Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers, including but not limited to Google, Stripe, Mailchimp, and their respective affiliates, to process your data more effectively. We ascertain that our Data Processors comply with applicable privacy laws and are obligated not to disclose or otherwise use your Personal Data for any other purpose.

h. Data Subject (or User)

Data Subject is any living individual who is using our Website and is the subject of any Personal Data collected thereby. FOR THE PURPOSE OF THIS PRIVACY POLICY, YOU ARE A DATA SUBJECT OF YOUR PERSONAL DATA.

II. Information Collection and Use

When you use the Website, you may provide and we may collect several different types of information for various purposes, including to provide you with our service and improve your user experience while visiting our Website.

We do not buy or receive from third parties, nor do we sell to third parties any Personal Data or information.

A. Types of Data Collected

i. Personal Data

While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

      • Email address and IP address
      • First name and last name
      • Phone number
      • Address, State, Province, ZIP/Postal code, City
      • membership in diamond bourses
      • unique device identifiers

Personal Data also includes other information, such as geographic area or device preferences, when such information is linked to information that identifies a specific individual. You may provide us with Personal Data in various ways on the Website.

If you use the Website for online shopping or for ordering from our online shop, we may collect and store, directly or through our Service providers, additional personal Data such as: shipping and billing address, payment method and credit card details and information about the history of your orders and purchases. We may also ask you to provide a username and a password, which are required to identify you when you login to the service and are stored in an encrypted format. This information may be used to perform automated decision-making processes by our Service Providers, such as blocking suspected or potentially fraudulent transactions and we do so because the decision is necessary for entering into, or performance of, our contract with you. We do not employ automated decision-making processes directly and when engaging our Service Providers, we make our best efforts to ensure that your Personal Data is safe and that your rights, freedoms, and legitimate interests are protected.

We use the Personal Data and information to support and process your orders, to enable you to create a password protected account from which you can correct or delete your Personal Data, for screening and assessment of risks and fraud, authentication, and payments.

When you create an account, subscribe to our mailing list or other services, or when you provide us with your contact details in order to be informed of upcoming publications, we may collect and store such Personal Data to contact you with newsletters, marketing or promotional materials, as well as other information that may be of interest to you.

You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send you, or by otherwise contacting us directly.

ii. Usage Data

We may also collect Usage Data. Usage Data may include diagnostic data such as:

      • your computer’s Internet Protocol and Media Access Controladdresses;
      • browser type;
      • browser version;
      • the pages of our Website that you visit and pages from which you linked to our website;
      • the time and date of your visit;
      • the time spent on those pages;
      • the device you use;
      • your use of social media functionalities such as “share” or “like” buttons.

We may use your Usage Data to automatically improve and customize users experience of the Website. We may also employ data collection, processing, monitoring and analyzing tools such as Google Analytics, to study our Website traffic, measure its effectivity and to provide information that might be relevant to you.

You may opt-out of the Google analytic tools. For more information, please visit the Google Privacy Terms page at

B. No Data Mining

We do not use features of data mining such as unauthorized access to your device’s camera, microphone, contacts, communications, etc. to gather information. We do not use location based applications and do not track or locate your whereabouts unless specifically requested for.

C. Tracking Cookie Data

We use cookies and similar tracking technologies to track the activity on our Website, as well as hold certain information. Tracking technologies that we may also use are beacons, tags, and scripts; to collect and track information and to improve and analyze our Website.

You can instruct your browser to refuse all cookies, as well as to indicate when a cookie is being sent. Please note, however, that if you do not accept cookies you may not be able to use some features of the Website. 

Our website does not support “do not track” preference. “do not track” is a preference you can set in your web browser to inform websites that you do not want to be tracked.  you can enable or disable “do not track” at the preferences or settings page of your web browser. however, we may not be able to change our data collection and usage methods even if we detect such a signal from your browser.

Examples of Cookies we use include, but are not limited to:

    • Session Cookies. We use Session Cookies to operate our Website. Session Cookies are used to enable websites to keep track of your movement between various pages without collecting the same information you already provided. If you shop on our Website, Session Cookies are used to operate the shopping cart feature by remembering your selection of items when you check out.
    • Preference Cookies. We use Preference Cookies to remember your preferences and various settings, which we may retain between sessions so we can provide you with a personalized experience.
    • Security Cookies. We use Security Cookies for authentication, to prevent breach of information, and to monitor possible abuse of the Website, such as repeated failed login attempts.
    • Consent Cookies. We use these cookies to record your consent for the usage of cookies, upon accept and reject. These cookies do not track any personal data and are set only upon your action (accept/reject).

III. Basis for Processing Personal Data

WDM’s legal basis for collecting and using the Personal Date described in this Privacy Policy, is that you have given us permission to do so; that such processing is necessary for performing a contract with you and providing the service offered by the Website and that the processing is carried out in line with our legitimate interests and it is not overbroad or overridden by your rights.

We may further use or process the Personal Date in order to comply with the provisions of the law.

IV. Retention of Data

WDM will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), carry-out our contract(s) with you, resolve disputes, and enforce our legal agreements and policies.

You may request us to retain your Personal Data directly or through our service providers when you subscribe to our services, and when you purchase publications at the on-line store.

WDM will also retain Usage Data.  Usage Data may be retained among others when this data is used to strengthen the security or to improve the functionality of our Website, or when we are legally obligated to retain this data for longer time periods.

V. Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, country or other governmental jurisdiction.  Your information, including Personal Data, may be transferred to and maintained in such jurisdictions where the data protection laws may differ from those of your jurisdiction.


Your consent to this Privacy Policy followed by your submission of such information represents your agreement to any such data collection and process in the United States.

Information related to method of payment which is stored and processed by our service providers once you check the “save payment information to my account for future purchases”, might also be transferred to countries other than the country where the Data was collected, including to the United States.

WDM is committed to take the steps reasonably necessary to ensure that your data is handled by us or by our service providers in a manner that will preserve its security including protection against unlawful or unauthorized processing, access, loss, destruction or damage, that the transfer and storage of your Personal Data is made in countries that afford adequate level of protection, that appropriate safeguard are used and that the information is treated lawfully and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to a third party unless there are adequate controls in place, including the security of your data and other personal information.

VI. Disclosure of Data

We may share your Information or some of it with third parties when it is required by official authorities under any applicable law, or needed to investigate or prevent illegal activities such as fraud or security breach. Without derogation, WDM may disclose your Personal Data in the good faith belief that such action is necessary to:

    • comply with a legal obligation;
    • protect and defend the rights or property of WDM;
    • prevent or investigate possible wrongdoing in connection with the Website;
    • protect the personal safety of users of the Website or the public;
    • protect against legal liability.

We may also share your information with our Service providers and Data Processors in order to enable and enhance the functionality of our Website. Note that third parties may use cookies, web beacons, and other storage technologies to collect or receive information from the Website and use such information for measurement services or other analytic tools.

Your Personal Data may be disclosed or otherwise transferred (physically or electronically) to an acquirer, successor or assignee of WDM as part of a merger, acquisition, debt financing, sale of assets, or similar transaction, provided that the third party acquirer, or successor or assignee, implements and maintains reasonable security procedures. Your Data may also be disclosed in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets. We will provide notice to our users before Personal Data is transferred as part of the abovementioned transactions and becomes subject to a different Privacy Policy.

VII. Security of Data

We and our Service Providers follow generally accepted industry standards to protect the information submitted to us from unauthorized access, destruction, use, modification, or disclosure, both during transmission and after we receive it. We ascertain that our Service Providers comply with industry guidelines and standards with respect to security and safeguarding of your Personal Data.

The security of your data is important to us and we do our best to preserve it. Please note however, that no method of transmission over the Internet, or method of electronic storage, is a hundred percent safe. While we strive to use commercially acceptable means to protect your Personal Data, we do not and cannot guarantee its absolute security. If we learn of a security systems breach, we will inform you and the authorities of the occurrence of the breach in accordance with applicable law.

VIII. Your Rights Under the Data Protection Act 2018 and/or General Data Protection Regulation (GDPR)

If you are a resident of the UK or the European Economic Area (“EEA”), you have certain data protection rights. We respect your privacy rights and provide you with reasonable access to the Personal Data that you may have provided through your use of the Website.  Accordingly, WDM aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data as follows:

A. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us, as set forth below.

B.under certain circumstances, you have the following data protection rights:

i. The right to access, update or to delete information.

You have the right to receive from us, upon request, confirmation as to whether or not your Personal Data is being processed by us and how we are using it, to whom we disclose it and for what purpose.

Whenever made possible, you can access, update or request deletion of your Personal Data. If you are unable to perform these actions yourself, please contact us to assist you in making any such changes.

ii. The right of rectification.

You have the right to rectify your information if it is inaccurate or incomplete.

iii. The right to object or restrict.

You have the right to object to our processing of your Personal Data, by requesting us to restrict or stop processing it under certain grounds; specifically in case of a dispute over the legitimacy of the usage or the processing, or over the accuracy of the Data. We are required to honor your request within a month period. Please note that while processing may be restricted, we may still keep the data, mainly in order to protect our legitimate interests.

iv. The right to data portability.

You have the right to be provided with a copy of the Personal Data that we have gathered about you and you may reuse your data for different services.

v. The right to withdraw consent.

You have the right to withdraw your consent at any time where we relied on your prior consent to process your Personal Data.

Please note that we may ask you to verify your identity before responding to such requests.

vi. The right to lodge a complaint

You have the right to lodge a complaint with a supervisory authority in your state of residency or work, if you consider that the processing of your Personal Data infringes the GDPR Regulations.

IX. Your Rights Under California Online Privacy Protection Act (CalOPPA) and California Consumer Privacy Act (CCPA)

If you are a resident of California, note that we are exempt from applying the CCPA and the obligation under California Civil Code to provide you upon request with a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes and the identity of those third parties.

OUR WEBSITE DOES NOT SUPPORTS “DO NOT TRACK” PREFERENCE. “Do Not Track” is a preference you can set in your web browser to inform websites that you do not want to be tracked.  You can enable or disable “Do Not Track” at the Preferences or Settings page of your web browser. However, we may not be able to change our data collection and usage methods even if we detect such a signal from your browser.

X. Links to Other Sites

Our Website contains links to other websites that are not operated by us. If you click on a third-party link, you will be directed to a site owned and/or operated by that third party. Any information you provide or that is gathered on third-party sites is provided directly to the operators of such websites and is subject to those operators’ privacy and security regimes and policies, even if accessed through our Website. We are not responsible for the content, privacy or security laws, practices and policies of third-party sites. We strongly advise you to review the privacy policy of every site you visit.

WDM has no control over and assumes no responsibility for the content, privacy policies or practices of any third-party’s website.

XI. Children’s Privacy

Our Website does not address anyone under the age of 18 (“Children”); the Website is solely intended and made available to those who are over 18. If you are under 18 years of age, please do not use or access the Website at any time or in any manner.

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you, as a parent or guardian, are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have inadvertently collected Personal Data from children without verification of parental consent, we take steps to remove such information from our servers.

XII. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will post the new or amended Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. WDM will not use your Personal Data to notify you of changes to this privacy policy or to our Website’s Terms and Conditions.

XIII. Contact Us

If you have any questions about this Privacy Policy, please contact us by email:  ; att. Dr. Noga Raved, data protection officer.

Contact Us